How do I assign a name to the IP on my Azure Internal Load Balancer

I created a load balancer (ALB) with a pool containing 2 SQL servers in a single availability set along with a ALB probe. The ALB has an IP of 10.0.0.25. I would like applications to reference a network name of BISQL that will be routed to this Load Balancer at 10.0.0.25.

Anyone know how? I know this is a simple one.