Trafficmanager setup is not working

I have followed the instructions to map our custom domain name to our traffic manager DNS as detailed here:http://azure.microsoft.com/en-us/documentation/articles/web-sites-traffic-manager-custom-domain-name/

http://www.digwebinterface.com confirms that things have been set up right:




But when I go to our site it gives me a error page:

Error 404 - Web Site not found!

The website you have attempted to reach is not available in this Microsoft Azure Web Sites region. This could be due to one of several reasons:


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Can you help me understand why is Azure having trouble here?